Start Here

Before you build, decide.

Most search-driven projects fail before a single page ranks — not because of algorithm changes, but because the opportunity was never properly evaluated.

Reading path

  1. Read the Framework Preview to understand the four questions behind every decision.
  2. Start with Opportunity Discovery if you are evaluating new search markets.
  3. Explore Keyword Economics to connect demand with business value.
  4. Study Ranking Systems once you have committed to a market.
  5. Review Monetization to align your content with a sustainable revenue model.
  6. Follow Experiments to see the framework applied in public.