The Search Opportunity Scorecard

A transparent set of questions for deciding whether a search opportunity should be built, watched, or passed.

Demand quality

Is the search behavior persistent, specific, and connected to a real decision?

SERP weakness

Can a focused operator create something materially more useful than what ranks today?

Evidence advantage

What can you publish that cannot be reproduced by summarizing existing pages?

Asset potential

Can this demand compound into an audience, product, service, or owned data advantage?

The full framework is under development. Follow along as each dimension is turned into a public experiment.